Key Account Manager Off-Trade
Sep 26, 2026 Hamburg, Germany
About us
With over 200 brands, from Johnnie Walker to Casamigos to Bulleit, sold in more than 180 countries, we’re the world’s leading premium drinks company.
- Size: 10,000+ employees
- Industry: Consumer Packaged Goods: Beverages
Why you should apply for a job to Diageo:
3.7/5 in overall job satisfaction
67% say women are treated fairly and equally to men
50% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Job Title: Key Account Manager Off-Trade
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the Role
We are looking for a Key Account Manager to grow customer partnerships and turn strong plans into measurable results. In this role, you will shape the account strategy, work closely with colleagues across the business and help customers and Diageo grow together.
Top Accountabilities
About You
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the Role
We are looking for a Key Account Manager to grow customer partnerships and turn strong plans into measurable results. In this role, you will shape the account strategy, work closely with colleagues across the business and help customers and Diageo grow together.
Top Accountabilities
- Own the customer strategy and build joint business plans that support sustainable growth and agreed sales targets.
- Develop trusted relationships with customer decision makers and lead constructive commercial negotiations.
- Spot opportunities using customer, consumer, shopper and competitor insights, then turn them into action with cross functional teams.
- Plan and assess trade investment, monitor account performance and adapt activity based on results.
- Keep forecasts, customer information and post activity reviews accurate and useful for decisions.
About You
- Around 3 to 5 years of experience in sales or key account management, preferably in FMCG; spirits or beverages experience is welcome.
- Sound commercial understanding, including customer planning, account performance and trade investment.
- The ability to build relationships, negotiate well and bring different teams together around a customer plan.
- Confidence with data and a practical approach to solving problems and delivering results.
- A proactive, organised way of working and fluency in German and English.
- A business or economics degree, or equivalent experience.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Additional Information
- Posted: Sep 26, 2026