National Group Account Manager Off Trade
Sep 25, 2026 Hamburg, Germany
About us
With over 200 brands, from Johnnie Walker to Casamigos to Bulleit, sold in more than 180 countries, we’re the world’s leading premium drinks company.
- Size: 10,000+ employees
- Industry: Consumer Packaged Goods: Beverages
Why you should apply for a job to Diageo:
3.7/5 in overall job satisfaction
67% say women are treated fairly and equally to men
50% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Job Title: National Group Account Manager Off Trade
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role
Purpose of the Role
The role is accountable for strengthening key customer partnerships, and for executing a customer strategy that drives sustainable growth, ensuring we deliver on our financial targets, and continuously working on identifying future opportunities, aligning cross-functional resources, and creating shared value for both the customer and the business.
Top Accountabilities
Define and Deliver Customer Strategy
Drive Revenue Growth and P&L Performance
Lead Strategic Customer Partnerships and Negotiations
Go to market strategy
Develop High-Performing Commercial Organization
About You
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role
Purpose of the Role
The role is accountable for strengthening key customer partnerships, and for executing a customer strategy that drives sustainable growth, ensuring we deliver on our financial targets, and continuously working on identifying future opportunities, aligning cross-functional resources, and creating shared value for both the customer and the business.
Top Accountabilities
Define and Deliver Customer Strategy
- Develop and execute a winning Customer strategy, leveraging deep understanding of market dynamics, shopper behaviours, competitive landscape to prioritize investments & speed growth.
Drive Revenue Growth and P&L Performance
- Own Customer P&L, deploying revenue growth management levers (pricing, promotion, mix, premiumisation, innovation) to deliver sustainable top- and bottom-line growth.
Lead Strategic Customer Partnerships and Negotiations
- Build and maintain high-impact relationships with key retail customers; lead complex negotiations, joint business planning, and long-term partnerships to unlock mutual value and category growth.
Go to market strategy
- Develop and drive a customer strategy to upgrade ROI
- Drive the e-commerce strategy in collaboration with the centre of excellence for your customer group (where relevant).
Develop High-Performing Commercial Organization
- Lead, coach, and inspire a high-performing sales and customer marketing organization; strengthen capabilities in category management, shopper marketing, and execution excellence while fostering a performance-driven culture.
About You
- +6-8 years of experience in commercial roles within FMCG blue chip multinationals
- An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments
- Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and Customer Strategy
- Commercial experience in the German off trade market is a must
- Multi level negotiation (regional, national, international for NKAM)
- Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, strong analytical skills
- Fluent in English and German.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Additional Information
- Posted: Sep 25, 2026