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Responsibilities

The Search Ads team sits within the Global Monetization Product Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming more and more attractive to users by providing interesting, useful and relevant video search results. These solutions aim to improve the search traffic monetization efficiency.

Responsibilities:
1. Lead product strategy for search ads under content and service verticals (e.g travel, entertainment, local services) and drive product upgrades to build differentiated competitive advantages
2. Optimize search traffic strategy in search ads, focusing on search intent understanding, relevance, user journey, and related areas to improve user experience and advertiser ROI
3. Lead innovative AI exploration in search ad scenarios and drive 0 to 1 product delivery, such as agentic transactions, while designing ad formats tailored to vertical industries
4. Work cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment
5. Use a data-driven approach to define core metrics, build A/B testing systems, continuously iterate the product, and partner with commercial teams to drive scaled customer adoption.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are also welcome
- 3 years of search advertising experience, with deep expertise across the full ad serving chain and ecosystem, including recall, ranking, bidding, creative, and ad formats. Experience in travel, entertainment, local service ads strategy is preferred.
- Hands-on experience applying AI in search advertising scenarios, including but not limited to query understanding, ad relevance modeling, and generative ad creative, with strong understanding of AI productization paths
- Strong data-driven mindset, excellent cross-functional collaboration skills, international communication ability, and strong written documentation skills.
- Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $185600 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or above in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are also welcome
- 3 years of search advertising experience, with deep expertise across the full ad serving chain and ecosystem, including recall, ranking, bidding, creative, and ad formats. Experience in travel, entertainment, local service ads strategy is preferred.
- Hands-on experience applying AI in search advertising scenarios, including but not limited to query understanding, ad relevance modeling, and generative ad creative, with strong understanding of AI productization paths
- Strong data-driven mindset, excellent cross-functional collaboration skills, international communication ability, and strong written documentation skills.
- Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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