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Responsibilities

Team Introduction
The Marketing Science Measurement team is responsible for interpreting advertising performance across our platform. We partner with advertisers and agencies to optimize campaign effectiveness, delivering actionable insights that drive measurable outcomes and meaningful behavior change.

Responsibilities:
- Drive growth across the designated market, expanding adoption of core measurement solutions
- Partner with clients and agencies to deliver high-quality measurement that deepens understanding of platform performance and informs decision-making
- Identify and lead measurement research opportunities, developing learning agendas for Key Accounts
- Capture and synthesis client and agency feedback, ensuring insights are reflected in product and partnership roadmaps
- Collaborate with regional leadership to shape and communicate Measurement Points of Views to global product and measurement teams
- Partner with product and partnership teams to prioritize strategic initiatives for the region
- Implement first-and third-party measurement solutions for Key Accounts, aligned to defined learning objectives
- Work closely with Sales and Product Strategy to elevate internal measurement capability and knowledge

Qualifications

Minimum Qualification(s)
- Proven experience in digital advertising, marketing organizations, or measurement providers, with a focus on demonstrating brand or performance ROI
- Strong understanding of measurement solutions for global advertisers (e.g. Reach, Resonance, Reaction)
- Track record of delivering measurement insights that have driven tangible behaviour change
- Excellent time management and prioritisation skills, with a strong focus on outcomes
- Ability to work independently, maintain high-quality output, and provide clear, strategic guidance
- Fluent Japanese and English speaking is a must. Proficiency in English and Japanese is required for effective communication with cross-functional teams and key stakeholders, ensuring the smooth execution of tasks and alignment with business objectives. The ability to understand and communicate complex information in English and Japanese is essential for this role.

Preferred Qualification(s)
- Experience working with advertising agencies or complex, data-driven organisations is preferred
- Strong analytical and statistical skillset; familiarity with R, Python, or SQL is a plus
- Comfortable working in a fast-paced, global environment

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Proven experience in digital advertising, marketing organizations, or measurement providers, with a focus on demonstrating brand or performance ROI
- Strong understanding of measurement solutions for global advertisers (e.g. Reach, Resonance, Reaction)
- Track record of delivering measurement insights that have driven tangible behaviour change
- Excellent time management and prioritisation skills, with a strong focus on outcomes
- Ability to work independently, maintain high-quality output, and provide clear, strategic guidance
- Fluent Japanese and English speaking is a must. Proficiency in English and Japanese is required for effective communication with cross-functional teams and key stakeholders, ensuring the smooth execution of tasks and alignment with business objectives. The ability to understand and communicate complex information in English and Japanese is essential for this role.

Preferred Qualification(s)
- Experience working with advertising agencies or complex, data-driven organisations is preferred
- Strong analytical and statistical skillset; familiarity with R, Python, or SQL is a plus
- Comfortable working in a fast-paced, global environment

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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