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TikTok

TikTok Shop - Category Strategist, FMCG (Thailand)

Bangkok, ThailandPosted Dec 2, 2025

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:

- Dissemble goals , formulate budget plans, and transforming goals into executable plans;
- Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Strong ability to identify risks and streamline business efficiencies
- Understanding e-commerce or live broadcast field is a plus;
- Implement and manage important merchant strategies;
- Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.
- Provide business, insight and trend analysis to improve overall category performance
- Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
- Support project managers, product, and category teams to work on different initiatives, and make decisions based on number

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- 2-5 years of experience in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience
- Strong analytic, logical and problem solving skills with good attention to detail
- Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
- English proficiency is a must, and Thai language proficiency

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- 2-5 years of experience in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience
- Strong analytic, logical and problem solving skills with good attention to detail
- Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
- English proficiency is a must, and Thai language proficiency

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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