Brand Marketing Specialist (TikTok Shop, Malaysia)
Sep 3, 2026 Kuala Lumpur, Malaysia
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market.
Responsibilities
- Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
- Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
- Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in Business Management or Marketing Communications
- Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing
- Experienced in Brand Marketing, Social Media, Digital Marketing
Preferred Qualification(s)
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market.
Responsibilities
- Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
- Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
- Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Minimum Qualification(s)
- Bachelor's Degree in Business Management or Marketing Communications
- Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing
- Experienced in Brand Marketing, Social Media, Digital Marketing
Preferred Qualification(s)
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market.
Responsibilities
- Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
- Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
- Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in Business Management or Marketing Communications
- Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing
- Experienced in Brand Marketing, Social Media, Digital Marketing
Preferred Qualification(s)
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
Responsibilities
ResponsibilitiesAbout the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market.
Responsibilities
- Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
- Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
- Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Qualifications
QualificationsMinimum Qualification(s)
- Bachelor's Degree in Business Management or Marketing Communications
- Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing
- Experienced in Brand Marketing, Social Media, Digital Marketing
Preferred Qualification(s)
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
Additional Information
- Posted: Sep 3, 2026