Measurement Partner, Agency, North America

Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

We seek a motivated and empathetic individual with strong analytical and communication skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others. The person will be responsible for working with agencies in the US with a strong focus on performance.

Responsibilities:
- Partner with indie agencies and clients to enhance their measurement capabilities and performance on TikTok.
- Educate agencies through presentations, consultations, and data-backed case studies on best practices and TikTok measurement solutions.
- Align with XFN teams on GTM strategies and ensure cohesive agency measurement activations.
- Lead execution of 1P Measurement solutions (Attribution Analytics, PPS, Split Testing, CLS, MMM) and drive adoption through Test & Learn plans.
- Manage agency feedback to inform product improvements and strengthen partnerships.
- Collaborate with 3P measurement providers to streamline onboarding, implementation, and insights interpretation.
- Support strategic consulting and analytics projects to prove TikTok's effectiveness and elevate agency measurement maturity.

Qualifications

Minimum Qualifications:
- 5+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers.
- Familiarity with media mix modeling, incrementality testing, attribution, and auction fundamentals.
- Exceptional time-management and goal-oriented task-management skills is a must.
- Experience with advertising agencies or complex marketing data-driven organizations.
- Familiarity with privacy-first innovation for measurement systems.
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill.

Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- A track record of driving client decisions with clear communication and team collaboration
- Interest in working in a fast-paced environment with global talent
- A track record of inferential problem solving through experimental design and analytical methods
- A background in performance measurement and running Conversion lift studies and media mix models
- Experience in running client facing events, webinars etc
- Experience with executing custom analytical work where SQL and R are preferred

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

We seek a motivated and empathetic individual with strong analytical and communication skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others. The person will be responsible for working with agencies in the US with a strong focus on performance.

Responsibilities:
- Partner with indie agencies and clients to enhance their measurement capabilities and performance on TikTok.
- Educate agencies through presentations, consultations, and data-backed case studies on best practices and TikTok measurement solutions.
- Align with XFN teams on GTM strategies and ensure cohesive agency measurement activations.
- Lead execution of 1P Measurement solutions (Attribution Analytics, PPS, Split Testing, CLS, MMM) and drive adoption through Test & Learn plans.
- Manage agency feedback to inform product improvements and strengthen partnerships.
- Collaborate with 3P measurement providers to streamline onboarding, implementation, and insights interpretation.
- Support strategic consulting and analytics projects to prove TikTok's effectiveness and elevate agency measurement maturity.

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers.
- Familiarity with media mix modeling, incrementality testing, attribution, and auction fundamentals.
- Exceptional time-management and goal-oriented task-management skills is a must.
- Experience with advertising agencies or complex marketing data-driven organizations.
- Familiarity with privacy-first innovation for measurement systems.
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill.

Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- A track record of driving client decisions with clear communication and team collaboration
- Interest in working in a fast-paced environment with global talent
- A track record of inferential problem solving through experimental design and analytical methods
- A background in performance measurement and running Conversion lift studies and media mix models
- Experience in running client facing events, webinars etc
- Experience with executing custom analytical work where SQL and R are preferred