Senior Software Engineer, Ads Measurement & Effectiveness
Apr 1, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok's paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners.
We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok's advertising ecosystem, driving both strategic insights and revenue growth.
As a Senior Software Engineer on the Ads Measurement team, you'll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You'll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users.
What You'll Own
- Design and develop highly scalable backend systems to measure Ads effectiveness.
- Own and expand core products like Split Test, CLS, and BLS, enabling advertisers to rigorously test and evaluate campaign performance.
- Build and optimize large-scale data pipelines and real-time experimentation frameworks to power critical advertiser insights.
- Collaborate cross-functionally with product, infrastructure, and data science teams to translate ideas into measurable impact.
- Integrate with third-party measurement partners to enable comprehensive attribution and validation.
- Help evolve the underlying tech infrastructure to support privacy compliance, high QPS environments, and multi-region deployment.
- Mentor junior engineers to grow and help build a strong engineering team.
Why Join Us?
- You'll work on technically deep systems and infrastructure at the intersection of distributed systems and causal inference.
- Be part of a team with strong product ownership-you'll not only build the infrastructure, but also see its impact on advertisers worldwide.
- Tackle high-impact challenges like uplift optimization, bias correction, cross-platform attribution, and real-time performance optimization.
- Join a fast-growing, business-critical team with abundant career growth opportunities, both technically and organizationally.
Qualifications
Minimum Qualifications
- Software development experience in backend or data-intensive systems.
- Proficient in at least one of the following: Python, Go, Java, C/C++.
- Strong understanding of system design, algorithms, and data structures.
- Familiar with large-scale backend architecture or data infrastructure.
- Curiosity about new technologies and a self-starter mindset.
Preferred Qualifications:
- Domain knowledge in Ads tech, experimentation methodology.
- Understanding of advertiser needs and the business value of digital marketing.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $218400 - $387600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok's paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners.
We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok's advertising ecosystem, driving both strategic insights and revenue growth.
As a Senior Software Engineer on the Ads Measurement team, you'll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You'll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users.
What You'll Own
- Design and develop highly scalable backend systems to measure Ads effectiveness.
- Own and expand core products like Split Test, CLS, and BLS, enabling advertisers to rigorously test and evaluate campaign performance.
- Build and optimize large-scale data pipelines and real-time experimentation frameworks to power critical advertiser insights.
- Collaborate cross-functionally with product, infrastructure, and data science teams to translate ideas into measurable impact.
- Integrate with third-party measurement partners to enable comprehensive attribution and validation.
- Help evolve the underlying tech infrastructure to support privacy compliance, high QPS environments, and multi-region deployment.
- Mentor junior engineers to grow and help build a strong engineering team.
Why Join Us?
- You'll work on technically deep systems and infrastructure at the intersection of distributed systems and causal inference.
- Be part of a team with strong product ownership-you'll not only build the infrastructure, but also see its impact on advertisers worldwide.
- Tackle high-impact challenges like uplift optimization, bias correction, cross-platform attribution, and real-time performance optimization.
- Join a fast-growing, business-critical team with abundant career growth opportunities, both technically and organizationally.
Minimum Qualifications
- Software development experience in backend or data-intensive systems.
- Proficient in at least one of the following: Python, Go, Java, C/C++.
- Strong understanding of system design, algorithms, and data structures.
- Familiar with large-scale backend architecture or data infrastructure.
- Curiosity about new technologies and a self-starter mindset.
Preferred Qualifications:
- Domain knowledge in Ads tech, experimentation methodology.
- Understanding of advertiser needs and the business value of digital marketing.
The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok's paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners.
We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok's advertising ecosystem, driving both strategic insights and revenue growth.
As a Senior Software Engineer on the Ads Measurement team, you'll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You'll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users.
What You'll Own
- Design and develop highly scalable backend systems to measure Ads effectiveness.
- Own and expand core products like Split Test, CLS, and BLS, enabling advertisers to rigorously test and evaluate campaign performance.
- Build and optimize large-scale data pipelines and real-time experimentation frameworks to power critical advertiser insights.
- Collaborate cross-functionally with product, infrastructure, and data science teams to translate ideas into measurable impact.
- Integrate with third-party measurement partners to enable comprehensive attribution and validation.
- Help evolve the underlying tech infrastructure to support privacy compliance, high QPS environments, and multi-region deployment.
- Mentor junior engineers to grow and help build a strong engineering team.
Why Join Us?
- You'll work on technically deep systems and infrastructure at the intersection of distributed systems and causal inference.
- Be part of a team with strong product ownership-you'll not only build the infrastructure, but also see its impact on advertisers worldwide.
- Tackle high-impact challenges like uplift optimization, bias correction, cross-platform attribution, and real-time performance optimization.
- Join a fast-growing, business-critical team with abundant career growth opportunities, both technically and organizationally.
Qualifications
Minimum Qualifications
- Software development experience in backend or data-intensive systems.
- Proficient in at least one of the following: Python, Go, Java, C/C++.
- Strong understanding of system design, algorithms, and data structures.
- Familiar with large-scale backend architecture or data infrastructure.
- Curiosity about new technologies and a self-starter mindset.
Preferred Qualifications:
- Domain knowledge in Ads tech, experimentation methodology.
- Understanding of advertiser needs and the business value of digital marketing.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $218400 - $387600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesThe Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok's paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners.
We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok's advertising ecosystem, driving both strategic insights and revenue growth.
As a Senior Software Engineer on the Ads Measurement team, you'll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You'll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users.
What You'll Own
- Design and develop highly scalable backend systems to measure Ads effectiveness.
- Own and expand core products like Split Test, CLS, and BLS, enabling advertisers to rigorously test and evaluate campaign performance.
- Build and optimize large-scale data pipelines and real-time experimentation frameworks to power critical advertiser insights.
- Collaborate cross-functionally with product, infrastructure, and data science teams to translate ideas into measurable impact.
- Integrate with third-party measurement partners to enable comprehensive attribution and validation.
- Help evolve the underlying tech infrastructure to support privacy compliance, high QPS environments, and multi-region deployment.
- Mentor junior engineers to grow and help build a strong engineering team.
Why Join Us?
- You'll work on technically deep systems and infrastructure at the intersection of distributed systems and causal inference.
- Be part of a team with strong product ownership-you'll not only build the infrastructure, but also see its impact on advertisers worldwide.
- Tackle high-impact challenges like uplift optimization, bias correction, cross-platform attribution, and real-time performance optimization.
- Join a fast-growing, business-critical team with abundant career growth opportunities, both technically and organizationally.
Qualifications
QualificationsMinimum Qualifications
- Software development experience in backend or data-intensive systems.
- Proficient in at least one of the following: Python, Go, Java, C/C++.
- Strong understanding of system design, algorithms, and data structures.
- Familiar with large-scale backend architecture or data infrastructure.
- Curiosity about new technologies and a self-starter mindset.
Preferred Qualifications:
- Domain knowledge in Ads tech, experimentation methodology.
- Understanding of advertiser needs and the business value of digital marketing.
Additional Information
- Salary: $218,400 – $387,600
- Posted: Apr 1, 2026