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TikTok

TikTok Shop - Seller Management Strategy Lead (E-Commerce) - Thailand

Jun 2, 2026• Bangkok, Thailand

About us

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

★ 4.5 out of 5 · 6 reviews

  • Size: 10,000+ employees
  • Industry: Technology: Consumer Internet
View company profile ›

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

About the team
We are the Thailand TikTok Shop by Seller Management team, committed to helping small and medium-sized sellers to grow their businesses and succeed on TikTok Shop through seller incubation programs, education activities, campaign/ growth policies and subsidy programs.

Responsibilities:
- Identify the path to success and create scalable playbooks for SMB sellers across all categories, including FMCG, Electronics, Lifestyle, and Fashion
- Cover wide gamut of business insights, including seller analysis, trends extraction, data interpretation, and insights generation.
- Design and perform analysis that uncovers seller insights necessary for making key business decisions in acquisition strategy.
- Define success criteria, OKR setting and new opportunities to grow different types of sellers
- Craft policy or package that will support sellers GMV growth, secure seller investments, and strengthen sellers' fundamentals on TikTok Shop platform; manage Seller Policy budget to be most effectively and efficiently use to grow platform's and sellers' key metrics
- Internal stakeholder management between Seller Management team, Cluster Team, and other Cross Functional teams to drive initiatives and resolve roadblocks
- Run routine key data tracking analysis, cadence meetings
- Manage Seller Management Strategy team and coach strategists to execute initiatives and deliver results effectively.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- Strong business problem breakdown and structured thinking.
- Data analytical capability: basic SQL / structured dataset reasoning.
- Ability to interpret data and derive meaningful insights.
- Strong communication skills; can present insights clearly.
- Ownership mindset: proactive mindset; constantly ask "what's next", curious, and solution-oriented.
- Proficiency in English and Thai

Preferred Qualifications:
- Experienced in E-commerce role or Strategy role
- Experience in small team or medium management (2-5 people) with high caliber team members

Responsibilities

Responsibilities

About the team
We are the Thailand TikTok Shop by Seller Management team, committed to helping small and medium-sized sellers to grow their businesses and succeed on TikTok Shop through seller incubation programs, education activities, campaign/ growth policies and subsidy programs.

Responsibilities:
- Identify the path to success and create scalable playbooks for SMB sellers across all categories, including FMCG, Electronics, Lifestyle, and Fashion
- Cover wide gamut of business insights, including seller analysis, trends extraction, data interpretation, and insights generation.
- Design and perform analysis that uncovers seller insights necessary for making key business decisions in acquisition strategy.
- Define success criteria, OKR setting and new opportunities to grow different types of sellers
- Craft policy or package that will support sellers GMV growth, secure seller investments, and strengthen sellers' fundamentals on TikTok Shop platform; manage Seller Policy budget to be most effectively and efficiently use to grow platform's and sellers' key metrics
- Internal stakeholder management between Seller Management team, Cluster Team, and other Cross Functional teams to drive initiatives and resolve roadblocks
- Run routine key data tracking analysis, cadence meetings
- Manage Seller Management Strategy team and coach strategists to execute initiatives and deliver results effectively.

Qualifications

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- Strong business problem breakdown and structured thinking.
- Data analytical capability: basic SQL / structured dataset reasoning.
- Ability to interpret data and derive meaningful insights.
- Strong communication skills; can present insights clearly.
- Ownership mindset: proactive mindset; constantly ask "what's next", curious, and solution-oriented.
- Proficiency in English and Thai

Preferred Qualifications:
- Experienced in E-commerce role or Strategy role
- Experience in small team or medium management (2-5 people) with high caliber team members

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Additional Information

  • Posted: Jun 2, 2026
Apply on company site
Apply on company site

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