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TikTok

Vertical Strategy Lead, RPCS EUI - Content & Services

London, United KingdomOperationsPosted Sep 24, 2026

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Vertical Strategy team is a strategic program management and enablement function within RPCS C&S, with dedicated vertical coverage across EUI markets. The team turns vertical strategy into working operating rhythms, playbooks, and enablement that equip GBS to activate and grow verticals in every market.

The Vertical Strategy Lead consolidates vertical ownership under a single leader and builds the operating system for vertical specialization in EUI C&S: the virtual pods, the frameworks, the enablement engine, and the reporting cadence. The Lead also personally owns cross-vertical programs.

Responsibilities
- Lead the vertical Strategy:
- Manage and develop three Vertical Strategies. Set priorities, quality standards, and one consistent way of working across Apps, Gaming, and L&S / T&E.
- Match coverage depth to vertical complexity, and rebalance capacity as the portfolio shifts, including SMB.

- Run the vertical virtual pod model:
- Own the pod operating model end to end: membership, mandate, and decision rights across Strategy, Vertical & Product Enablement, Data and Tooling, SolEng, Product PMM, Product Champions, Marketing Science, MPO, SCS, MSO, and Marketing.
- Institutionalize the monthly vertical review as the single forum where status, progress, and blockers surface, and make it the source of truth feeding monthly and quarterly business reviews.
- Hold XFN partners accountable to pod commitments without formal authority over them.

- Own cross-vertical programs:
- Directly lead cross-vertical initiatives.
- Decide what scales across verticals and what stays vertical-specific.

Qualifications

Minimum Qualifications:
- Significant experience in strategy and operations, strategy/program role in digital advertising or a platform business or a vertical GTM, PMM.
- Track record of XFN teams collaboration and delivering outcomes through influence.
- Strong program management discipline: turns ambiguity into a repeatable operating rhythm.
- Data fluency. Understands the KPI set, challenges a dashboard, and translates numbers into a commercial narrative.

Preferred Qualifications:
- Experience managing a high-performing, dispersed team

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Significant experience in strategy and operations, strategy/program role in digital advertising or a platform business or a vertical GTM, PMM.
- Track record of XFN teams collaboration and delivering outcomes through influence.
- Strong program management discipline: turns ambiguity into a repeatable operating rhythm.
- Data fluency. Understands the KPI set, challenges a dashboard, and translates numbers into a commercial narrative.

Preferred Qualifications:
- Experience managing a high-performing, dispersed team

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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