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TikTok

Product Manager, Data Management Platform & Partner Audience

San Jose$185,600 – $295,200Posted Jul 7, 2026

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

We are looking for a product manager to help drive Data Management Platform (DMP) product roadmap, with a strong focus on audience onboarding, audience activation, identity interoperability, and partner audience integrations. This role will work across core DMP capabilities, including advertiser first-party audience management, partner-based audience supply, audience APIs, match quality, platform reliability, and operational tooling.

The ideal candidate has hands-on experience with Data Management Platform, identity, audience activation, or data platform products, and can operate comfortably across product strategy, technical requirements, partner collaboration, data-quality analysis, and cross-functional execution.

Own DMP identity and partner audience integration roadmap
- Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
- Lead integrations with identity / audience partners and future third-party audience suppliers.
- Manage day-to-day product communication with strategic partners, maintain productive partner relationships, and align / negotiate integration details such as data payloads, identity fields, testing scope, etc
- Translate partner business goals into platform capabilities, requirements, identity matching logic, data-quality controls, and operational processes.
- Balance advertiser reach, match quality, compliance, latency, platform cost, and long-term scalability.

Build identity match quality and overmatching guardrails
- Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
- Define short-term and long-term remediation strategies, payload-level external identifiers, real-time optimization, partner-specific guardrails, and ID graph quality improvements.
- Ensure match-rate improvements do not compromise advertiser reach, campaign continuity, reporting consistency, or privacy expectations.

Lead cross-functional execution across technical and business teams
- Align roadmap, milestones, and launch criteria across cross functional teams and support teams.
- Drive project rituals, risk tracking, escalation, milestone revision, launch readiness, and stakeholder communication.
- Make crisp tradeoff decisions across timeline, quality, compliance, partner asks, and engineering capacity.
- Communicate clearly with senior leadership on project status, key risks, business impact, and decisions needed.

Qualifications

Minimum Qualification(s):
- 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields; candidates with deeper Data Management Platform / identity / partner integration experience are strongly preferred.
- Strong understanding of audience activation concepts, such as hashing, mapping, identity matching, match rate, audience refresh cadence, suppression, activation, and reporting continuity.
- Experience working with external technical partners or data / identity providers through complex integrations.
- Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
- Strong analytical judgment; able to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.
- Demonstrated ability to independently lead ambiguous, cross-functional platform initiatives involving engineering, data science, legal, privacy, commercial, and external partner stakeholders.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $185600 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields; candidates with deeper Data Management Platform / identity / partner integration experience are strongly preferred.
- Strong understanding of audience activation concepts, such as hashing, mapping, identity matching, match rate, audience refresh cadence, suppression, activation, and reporting continuity.
- Experience working with external technical partners or data / identity providers through complex integrations.
- Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
- Strong analytical judgment; able to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.
- Demonstrated ability to independently lead ambiguous, cross-functional platform initiatives involving engineering, data science, legal, privacy, commercial, and external partner stakeholders.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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