56 jobs for "Manager, B2B Marketing"

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Description
Apple Japan Channel Sales has been investing in and driving business across Telco, Consumer, Enterprise and Education spaces through channel partners. Our goal is to deliver the best customer experience and enhance the ownership experience of Apple Products & Services. In order to achieve that goal, we challenge ourselves to think differently and further expand the strategic frontier of our operations.

The Staffing Program within Channel Strategy and Operations (CSO) is responsible for initiatives and strategies around the people who are at the core of delivering the best Apple customer experience. The team strives to maximize staff engagement with Business & Education (B&E) channel partners through the Apple Professional Academy - a unified, scalable program designed to enable channel sellers and technical advisors with the knowledge, skills, and tools to become capable advocates of the Apple platform.

The B&E Partner Enablement Lead will be responsible for strategizing, planning, executing, and monitoring
the Apple Professional Academy for our Business & Education channel partners in Japan, spanning Enterprise, Education, Government, and Small Business segments. Building on the foundation established by the program's initial rollout, this role will focus on expanding the program's reach, deepening partner engagement, and driving measurable progress across the learning journey. The success of the program is dependent upon the coordinated efforts of various teams such as Sales, Marketing, Finance, Ops, and the Worldwide B2B Training Programs team, both in Japan and Cupertino.

Reporting to the Staffing Program Manager, you will have proven experience in business strategy planning and execution, partner enablement, training program management, or operational roles. Your ability to translate data insights into actionable engagement strategies, manage cross-functional stakeholders, and operate both high-scale and high-touch program activities will be highly valued.","responsibilities":"Define and evolve a comprehensive partner enablement strategy for B&E channel partners in Japan, encompassing learning programs, sales enablement resources, and go-to-market support
Conduct regular partner readiness assessments to identify capability gaps, prioritize enablement investments, and measure progress against defined readiness benchmarks
Develop and maintain an enablement framework that maps partner roles, sales stages, and product/solution areas to relevant learning and support resources
Lead the end-to-end management of the Apple Professional Academy for B&E channel partners in Japan, covering Enterprise, Education, Government, and Small Business segments
Develop and execute regional rollout strategies - including internal sell-in to Account Executives (AEs) and external sell-in to channel partners - to expand program participation across the B&E partner ecosystem
Manage ongoing partner relationships and program governance, including participant onboarding, progress tracking, and compliance with Channel Modernization training requirements
Oversee regional content publishing and learning journey configuration in Apple Sales Coach, in alignment with the Worldwide B2B Training Programs team's guidelines and content catalog
Plan, promote, and deliver workshops and training events for B&E channel partners, leveraging both virtual and in-person formats to maximize reach and engagement
Curate and distribute sales enablement assets - including playbooks, solution guides, competitive positioning, and customer-facing materials - to equip partner sellers with the tools needed to win in B&E segments
Collaborate with Sales and Marketing teams to align enablement activities with product launches, campaign cycles, and key selling moments throughout the year
Support partner Account Executives in driving enablement adoption within their partner portfolios, providing coaching, resources, and escalation paths as needed
Monitor program performance, identify trends and areas for improvement, and develop data-driven action plans to improve active rates and learning journey progression
Establish and maintain a Voice of Partner (VoP) feedback mechanism to surface insights from the partner community and inform ongoing program and content improvements
Drive consistent and effective communications to program participants and partners, including monthly Academy Notes, quarterly engagement campaigns, and milestone recognition, in coordination with the WW communications framework
Collaborate closely with the Worldwide B2B Training Programs team to adopt global program resources while layering regional, high-touch strategies that address the specific needs of Japan's B&E channel
Manage stakeholder alignment across Sales, Marketing, Finance, Operations, and Contracts teams to ensure enablement activities are well-coordinated and impactful
Pursue continuous improvement in program operations, including process efficiency, tooling, and scalability, to support the long-term growth of B&E partner enablement

Preferred Qualifications
Experience with B2B industries, including Enterprise, Education, or related sectors, is preferred
English communication skills (written and verbal) are preferred

Minimum Qualifications
5+ years of strategic business planning, development or operational experience
Well-rounded knowledge in the areas of business planning, partner enablement, or training program management
Demonstrated ability to manage and scale channel programs across diverse partner types and audiences
Leadership and project management skills to drive multiple work-streams simultaneously
Strong data literacy; ability to interpret program KPIs and translate insights into engagement and optimization strategies
Exceptional team player; proven experience collaborating with cross-functional and globally distributed teams
Ability to navigate ambiguity and competing priorities with a solutions-oriented mindset
Ability to define goals and meet timelines with a relentless commitment to excellence
Proficiency in managing digital learning platforms or CRM/program management tools is a plus
Experience managing program budgets and vendor/agency relationships
Business-level proficiency in Japanese is required
Bachelor's degree in Business / Marketing, Education, or equivalent experience.

About Apple

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Size: 10,000+ employees
Industry: Technology: Manufacturing

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