39 jobs for "Measurement Lead - Regional"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Industry Operations Team at TikTok partners with key advertisers to drive business growth through strategic consultation, campaign optimization, and TikTok solutions across advertising and commerce, including TikTok Shop. We work cross-functionally to connect media performance with broader business outcomes and deliver solutions that address our clients' evolving business needs.

Responsibilities
- Act as a strategic solutions partner to key advertisers and agencies, translating business and marketing objectives into effective advertising strategies.
- Drive hands-on campaign optimization across media planning, targeting, bidding, creative, and budget allocation to improve performance and scale investment.
- Analyze campaign and account performance, translating data into actionable recommendations, reporting, and compelling business narratives.
- Drive product adoption and Test & Learn initiatives across TikTok's advertising, measurement, and commerce solutions to demonstrate business impact.
- Lead business reviews, workshops, and client education to strengthen adoption of TikTok solutions and best practices.
- Partner with Sales and cross-functional teams to solve client challenges, identify growth opportunities, and drive incremental revenue.

Qualifications

Minimum Qualification(s)
- 5+ years of experience in client services, account management, campaign management, or digital performance marketing, with hands-on experience in media management.
- Strong understanding of the digital media ecosystem, media KPIs, and campaign optimization across branding and performance objectives.
- Strong analytical and reporting skills, with the ability to translate campaign data into actionable insights and business recommendations.
- Strong commercial instincts and client-facing skills, with the ability to build trusted relationships and connect advertising performance to broader client growth and business outcomes.
- Proven ability to manage complex campaign portfolios and multiple client priorities in a fast-paced environment.

Preferred Qualification(s)
- Experience in e-commerce, retail, CPG, or related industries, with an understanding of commerce platforms and GMV-driven marketing.
- Experience with social, programmatic, or other performance-driven digital advertising platforms.
- Familiarity with SQL and/or data analytics and visualization tools.
- Familiarity with conversion tracking and measurement solutions, including Pixels, SDKs, MMPs, or third-party measurement partners.
- Demonstrated AI fluency, with the ability to leverage emerging AI tools to improve analysis, workflows, and client solutions.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $88422 - $142106 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- 5+ years of experience in client services, account management, campaign management, or digital performance marketing, with hands-on experience in media management.
- Strong understanding of the digital media ecosystem, media KPIs, and campaign optimization across branding and performance objectives.
- Strong analytical and reporting skills, with the ability to translate campaign data into actionable insights and business recommendations.
- Strong commercial instincts and client-facing skills, with the ability to build trusted relationships and connect advertising performance to broader client growth and business outcomes.
- Proven ability to manage complex campaign portfolios and multiple client priorities in a fast-paced environment.

Preferred Qualification(s)
- Experience in e-commerce, retail, CPG, or related industries, with an understanding of commerce platforms and GMV-driven marketing.
- Experience with social, programmatic, or other performance-driven digital advertising platforms.
- Familiarity with SQL and/or data analytics and visualization tools.
- Familiarity with conversion tracking and measurement solutions, including Pixels, SDKs, MMPs, or third-party measurement partners.
- Demonstrated AI fluency, with the ability to leverage emerging AI tools to improve analysis, workflows, and client solutions.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

View company profile