183 jobs for "E-Commerce Marketing Manager"

Responsibilities

About the Team
The LIVE E-commerce Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.

You will own the development of merchant education systems and operational methodologies, leverage AI to improve efficiency and quality, and work cross-functionally to unlock growth opportunities across the live ecosystem

Responsibilities
- Build a deep understanding of TikTok Shop live features, and develop scalable education content and operational playbooks (e.g., articles, videos, FAQs).
Expand distribution channels and track effectiveness.
- Provide training for internal teams and external merchants/creators, including Q&A support, issue troubleshooting, and online/offline sessions.
- Identify user needs through research and feedback, translate insights into product improvements, and drive adoption of live product features.
- Apply AI across workflows such as content creation, Q&A support, and case analysis; explore AI-driven tools or workflows to scale impact.

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 2+ years of experience in internet/tech operations or product roles;
- Ability to break down complex problems into actionable solutions and develop repeatable methodologies
- Ability to apply AI in practical business scenarios, such as content generation (e.g., education materials, scripts, case analysis), workflow automation, or using AI tools/agents to improve efficiency (hands-on project experience preferred)
- Strong cross-functional collaboration and project management skills, with solid data analysis capabilities

Preferred Qualifications
- Experience in e-commerce or live commerce is a plus
- Experience with creator ecosystems or content based commerce.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 2+ years of experience in internet/tech operations or product roles;
- Ability to break down complex problems into actionable solutions and develop repeatable methodologies
- Ability to apply AI in practical business scenarios, such as content generation (e.g., education materials, scripts, case analysis), workflow automation, or using AI tools/agents to improve efficiency (hands-on project experience preferred)
- Strong cross-functional collaboration and project management skills, with solid data analysis capabilities

Preferred Qualifications
- Experience in e-commerce or live commerce is a plus
- Experience with creator ecosystems or content based commerce.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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