TikTok Shop - Affiliate Creator Growth Strategy Manager, London

Responsibilities

As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial

Responsibilities

Responsibilities

As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators

Qualifications

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial