TikTok Shop - Product Strategy Analyst, Consumer Strategy
Sep 2, 2026 Seattle
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team
We are TikTok Shop's Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions.
Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly.
Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.
Responsibilities
- External insights: industry and market research
Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
- Strategic planning: sharpen direction and priorities
Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
- Business diagnostics: identify problems and drive solutions
Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
- Foresight, course correction, and strategic tools
Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.
Qualifications
Minimum Qualification(s)
- 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
- Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
- Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
- A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
- Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.
Preferred Qualification(s)
- Experience in e-commerce, AI, or global businesses.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $102600 - $143640 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
We are TikTok Shop's Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions.
Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly.
Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.
Responsibilities
- External insights: industry and market research
Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
- Strategic planning: sharpen direction and priorities
Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
- Business diagnostics: identify problems and drive solutions
Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
- Foresight, course correction, and strategic tools
Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.
Minimum Qualification(s)
- 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
- Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
- Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
- A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
- Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.
Preferred Qualification(s)
- Experience in e-commerce, AI, or global businesses.
About the Team
We are TikTok Shop's Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions.
Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly.
Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.
Responsibilities
- External insights: industry and market research
Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
- Strategic planning: sharpen direction and priorities
Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
- Business diagnostics: identify problems and drive solutions
Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
- Foresight, course correction, and strategic tools
Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.
Qualifications
Minimum Qualification(s)
- 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
- Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
- Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
- A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
- Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.
Preferred Qualification(s)
- Experience in e-commerce, AI, or global businesses.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $102600 - $143640 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team
We are TikTok Shop's Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions.
Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly.
Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.
Responsibilities
- External insights: industry and market research
Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
- Strategic planning: sharpen direction and priorities
Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
- Business diagnostics: identify problems and drive solutions
Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
- Foresight, course correction, and strategic tools
Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.
Qualifications
QualificationsMinimum Qualification(s)
- 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
- Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
- Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
- A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
- Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.
Preferred Qualification(s)
- Experience in e-commerce, AI, or global businesses.
Additional Information
- Job category: Operations
- Salary: $102,600 – $143,640
- Posted: Sep 2, 2026