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TikTok

TikTok Shop - Affiliate Creator Growth Strategy Manager, London

London, United KingdomOperationsPosted Mar 23, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial

Responsibilities

Qualifications

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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