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TikTok

TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA

London, United KingdomOperationsPosted Mar 23, 2026

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

Responsibilities:
- Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
- Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics.
- Develop and refine product selection strategies based on user preferences and platform insights.
- Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues.
- Build best practices and playbooks to enable partners to implement effective, data-backed strategies.

Qualifications

Minimum Qualifications:
- Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights.
- Solid logical thinking and problem-solving capabilities.
- Excellent communication and cross-functional collaboration skills.
- Fluency in English.

Preferred Qualifications:
- Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
- Knowledge/understanding of business models similar to TikTok and other content-based platforms.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights.
- Solid logical thinking and problem-solving capabilities.
- Excellent communication and cross-functional collaboration skills.
- Fluency in English.

Preferred Qualifications:
- Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
- Knowledge/understanding of business models similar to TikTok and other content-based platforms.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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