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TikTok

Strategic Account Manager Brands Management, LifeStyle (TikTok Shop, Malaysia)

Kuala Lumpur, MalaysiaPosted Sep 28, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The team drives, leads and grows the TikTok Shop Toys Hobbies and Kitchenware category, providing both sellers and buyers a seamless shopping experience.

You will be partnering with brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities:
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Lifestyle or General Merchandise brands.
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above with working experience in eCommerce.
- A good team player, fast learner and open to changes
- Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
- Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
- Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Preferred Qualification(s)
- Strong network and proven experience managing brands, principals, or top sellers within the e-Commerce ecosystem.
- Proficient in Microsoft Excel and PowerPoint, with strong capability in data analysis, reporting, and business presentation.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above with working experience in eCommerce.
- A good team player, fast learner and open to changes
- Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
- Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
- Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Preferred Qualification(s)
- Strong network and proven experience managing brands, principals, or top sellers within the e-Commerce ecosystem.
- Proficient in Microsoft Excel and PowerPoint, with strong capability in data analysis, reporting, and business presentation.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

View company profile