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TikTok

TikTok Shop - Category Strategist Lead, Electronics (Thailand)

Bangkok, ThailandPosted Aug 7, 2026

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The Category Strategist Lead drives the overall strategy and performance of the Electronics cluster, identifying growth opportunities across commercial, operational, and competitive levers to increase market share and GMV. The role also leads a small team of Category Strategists, providing direction and coaching to deliver strategic initiatives that improve category performance.

- Dissemble goals , formulate budget plans, and transforming goals into executable plans;
- Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Strong ability to identify risks and streamline business efficiencies
- Understanding e-commerce or live broadcast field is a plus;
- Implement and manage important merchant strategies;
- Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.
- Provide business, insight and trend analysis to improve overall category performance
- Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
- Support project managers, product, and category teams to work on different initiatives, and make decisions based on number

Qualifications

Minimum Qualifications
- Bachelor's Degree or above.
- 5+ years of experience in e-commerce, category management, operation and/or strategy planning
- 2+ years of team management experience.
- Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions.
- Proven ability to work across and influence cross-functional teams.
- Written and verbal proficiency in both English and Thai languages

Preferred Qualifications
- Structured thinker with a logic and data-driven approach to problem-solving.
- Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization.
- Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment.
- Previous experience in team management is preferred.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or above.
- 5+ years of experience in e-commerce, category management, operation and/or strategy planning
- 2+ years of team management experience.
- Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions.
- Proven ability to work across and influence cross-functional teams.
- Written and verbal proficiency in both English and Thai languages

Preferred Qualifications
- Structured thinker with a logic and data-driven approach to problem-solving.
- Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization.
- Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment.
- Previous experience in team management is preferred.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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