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TikTok

Product Manager Graduate (Signal and Identity Product) - 2027 Start

San Jose$122,574 – $184,000Posted Aug 14, 2026

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The Ads Signals team's vision is to understand customers' behavior by collecting their online activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting. As a Product Manager, you will work with cross functional teams in engineering, data science, partnerships, product marketing, privacy, legal, sales and most importantly our customers to develop and deliver product offerings for our global advertisers.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Drive the development of cutting-edge data connection products such as Pixels, Server-to-Server APIs, SDKs, and partner integrations that effectively onboard signals from both internal and external sources. Take ownership of managing and debugging events to ensure seamless functionality.
- Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage. Advocate for responsible data practices while maintaining product efficacy.
- Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization.
- Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
- Lead the creation of signal-driven ad solutions that maximize return on ad spend for clients. Utilize data insights to continuously improve product performance, ensuring that our offerings meet the evolving needs of the market.
- Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress. Engage stakeholders to align on priorities and drive initiatives forward.

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Understanding of the ads ecosystem, preferably in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization preferred.
- Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch.
- Comfortable working with highly technical teams and driving impact with diverse global teams.
- Excellent communication, organizational, and analytical skills.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $122574 - $184000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Understanding of the ads ecosystem, preferably in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization preferred.
- Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch.
- Comfortable working with highly technical teams and driving impact with diverse global teams.
- Excellent communication, organizational, and analytical skills.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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