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TikTok

TikTok Shop - Category Strategy & Operations Manager, Electronics, Books, Hardlines & Virtual Goods

Los AngelesOperations$115,520 – $258,400Posted Jul 14, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:
- Deeply understand the global e-commerce business and, through data analysis, market research and business insights, identify industry growth opportunities and key issues, and develop actionable industry operation strategies.
- Build and continuously optimize industry operating mechanisms, including target cascading, process management, strategy tracking, resource allocation and business reviews, to drive growth.
- Lead industry growth initiatives around merchants, assortment and content to improve GMV, supply quality and operational efficiency.
- Enable industry operation teams by improving capabilities in merchant growth, assortment operations and resource effectiveness, and improve overall business management and results.

Qualifications

Minimum Qualifications:
- 5+ years' experience in global e-commerce, business analysis or industry/segment operations;
- Strong business acumen and deep understanding of global e-commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
- Strong ownership and results-oriented mindset; problem-solver who can collaborate across teams to drive projects to execution and deliver impact.

Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Large internet platform or top consulting experience is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years' experience in global e-commerce, business analysis or industry/segment operations;
- Strong business acumen and deep understanding of global e-commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
- Strong ownership and results-oriented mindset; problem-solver who can collaborate across teams to drive projects to execution and deliver impact.

Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Large internet platform or top consulting experience is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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