1,826 jobs for "Product Marketing"

Director, Product Marketing

At Spectrum - Town of Stamford

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Product Marketing Manager, Mac & iPad (f/m/d)

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Cloud Technical Business Development / Cloud Product Marketing Director

At Cadence Design Systems - San Jose

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Product Marketing Manager - Graduate (Global Monetization Product and Technology) - 2027 Start

At TikTok - San Jose

Posted on Nov 3

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Senior Associate, Travel Product Marketing (Business Cards & Payments)

At Capital One - McLean · Richmond

Posted on Nov 5

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Manager, Product Marketing, Merchant Cloud - Global Acceptance and Merchant Solutions

At Mastercard - Gurugram

Posted on Nov 5

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Global B2B & Product Marketing Specialist - Small and Medium Enterprises

At Mastercard - Harrison

Posted on Oct 28

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Product Marketing Lead, iPhone, Apple Watch & Home (Japan)

At Apple - Minato-ku

Posted on Oct 15

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Principal Payment Product Marketing & Readiness Manager

At Capital One - Riverwoods · Chicago

Posted on Oct 15

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Product Marketing Manager (Branding) - Berlin

At TikTok - Berlin

Posted on Nov 2

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Senior Product Marketing Manager - GTM Lead, Education

At Apple - Cupertino

Posted on Oct 15

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Product Marketing Manager (Branding) - Munich - GBS

At TikTok - Munich

Posted on Nov 2

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Specialist, Product Marketing - Core Products

At Mastercard - Harrison

Posted on Oct 28

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Coordinator, Product Marketing

At Aristocrat - Las Vegas

Posted on Oct 30

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Product Marketing

At Sunrun - Remote / Flexible

Posted on Oct 30

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Manager, Product Marketing - Interactive Content

At Aristocrat - London

Posted on Oct 16

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Senior Insights Strategy Executive — Product Marketing

At Bank of America - Charlotte

Posted on Oct 7

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Placement Student - Product Marketing

At Cummins - Redditch

Posted on Oct 1

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Digital Product Manager II - Marketing

At Enterprise Mobility - St. Louis

Posted on Sep 29

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Sr. Product Marketing Manager

At Cadence Design Systems - San Jose

Posted on Jul 14

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TikTok

Product Marketing Manager (Branding) - Munich - GBS

Munich, GermanyOperationsPosted 7 days ago

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, with a primary focus on supporting and growing clients within the DACH markets, driving product education, adoption, and revenue growth for the Branding business.This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.

Key responsibilities:

Go-to-Market & Product Adoption
- Own Branding go-to-market strategy and adoption for TikTok's advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets

Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations

Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams

Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy

Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok's solutions to drive vertical-specific growth and expansion

opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings

Qualifications

Minimum Qualifications
- Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications
- Consumer Goods industry expertise
- Branding marketing expertise

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications
- Consumer Goods industry expertise
- Branding marketing expertise

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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