Sales Vertical Manager, Apps & Gaming - Global Business Solutions
Aug 12, 2026 New York
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 10,000+ employees
- Industry: Technology: Consumer Internet
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›
Responsibilities
About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role:
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their clients both internally and externally. They will grow and develop Brand Partnerships Managers to become strategic advisors to their clients. Success in this role requires a focus on people and relationship management, client education, campaign measurement, and the ability to tell a strong story that shows TikTok's ability to deliver against revenue goals.
Responsibilities:
- Craft an overall strategy to deliver on revenue targets and steer the vertical to increased growth potential and product adoption
- Prioritize sales narratives that speak to the needs of your vertical, team, and clients
- Deep understanding of products to drive enhancements to unlock revenue and evolve solutions
- Bring a consultative enterprise sales mentality that will align around a customer-first and growth methodology
- Provide thought-leadership and mentorship to your team of sales executives, leveraging experience in vertical and industry
- Develop and maintain a strong understanding of key vertical market trends, customer opportunities, and internal opportunities
- Navigate key decision-makers and secure buy-in from internal and external stakeholders
- Foster sales culture and team values through scalable training, education, and empowerment
Qualifications
Minimum Qualifications:
- 7+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams
- 3+ years of experience managing a team
Preferred Qualifications:
- Strong knowledge of apps or gaming marketing, sales strategies, product catalog, content management, and retail operations
- Expertise in media platforms and digital marketplaces
- Experience managing people of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success and to recruit and retain top talent
- A proven penchant for creative problem-solving and a proven track record of high-level negotiation and exceeding sales targets.
- Strong organizational and prioritization skills required, and a self-starter, navigator, and ability to thrive in ambiguity.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $135000 - $213715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role:
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their clients both internally and externally. They will grow and develop Brand Partnerships Managers to become strategic advisors to their clients. Success in this role requires a focus on people and relationship management, client education, campaign measurement, and the ability to tell a strong story that shows TikTok's ability to deliver against revenue goals.
Responsibilities:
- Craft an overall strategy to deliver on revenue targets and steer the vertical to increased growth potential and product adoption
- Prioritize sales narratives that speak to the needs of your vertical, team, and clients
- Deep understanding of products to drive enhancements to unlock revenue and evolve solutions
- Bring a consultative enterprise sales mentality that will align around a customer-first and growth methodology
- Provide thought-leadership and mentorship to your team of sales executives, leveraging experience in vertical and industry
- Develop and maintain a strong understanding of key vertical market trends, customer opportunities, and internal opportunities
- Navigate key decision-makers and secure buy-in from internal and external stakeholders
- Foster sales culture and team values through scalable training, education, and empowerment
Minimum Qualifications:
- 7+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams
- 3+ years of experience managing a team
Preferred Qualifications:
- Strong knowledge of apps or gaming marketing, sales strategies, product catalog, content management, and retail operations
- Expertise in media platforms and digital marketplaces
- Experience managing people of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success and to recruit and retain top talent
- A proven penchant for creative problem-solving and a proven track record of high-level negotiation and exceeding sales targets.
- Strong organizational and prioritization skills required, and a self-starter, navigator, and ability to thrive in ambiguity.
About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role:
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their clients both internally and externally. They will grow and develop Brand Partnerships Managers to become strategic advisors to their clients. Success in this role requires a focus on people and relationship management, client education, campaign measurement, and the ability to tell a strong story that shows TikTok's ability to deliver against revenue goals.
Responsibilities:
- Craft an overall strategy to deliver on revenue targets and steer the vertical to increased growth potential and product adoption
- Prioritize sales narratives that speak to the needs of your vertical, team, and clients
- Deep understanding of products to drive enhancements to unlock revenue and evolve solutions
- Bring a consultative enterprise sales mentality that will align around a customer-first and growth methodology
- Provide thought-leadership and mentorship to your team of sales executives, leveraging experience in vertical and industry
- Develop and maintain a strong understanding of key vertical market trends, customer opportunities, and internal opportunities
- Navigate key decision-makers and secure buy-in from internal and external stakeholders
- Foster sales culture and team values through scalable training, education, and empowerment
Qualifications
Minimum Qualifications:
- 7+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams
- 3+ years of experience managing a team
Preferred Qualifications:
- Strong knowledge of apps or gaming marketing, sales strategies, product catalog, content management, and retail operations
- Expertise in media platforms and digital marketplaces
- Experience managing people of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success and to recruit and retain top talent
- A proven penchant for creative problem-solving and a proven track record of high-level negotiation and exceeding sales targets.
- Strong organizational and prioritization skills required, and a self-starter, navigator, and ability to thrive in ambiguity.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $135000 - $213715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesAbout the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role:
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their clients both internally and externally. They will grow and develop Brand Partnerships Managers to become strategic advisors to their clients. Success in this role requires a focus on people and relationship management, client education, campaign measurement, and the ability to tell a strong story that shows TikTok's ability to deliver against revenue goals.
Responsibilities:
- Craft an overall strategy to deliver on revenue targets and steer the vertical to increased growth potential and product adoption
- Prioritize sales narratives that speak to the needs of your vertical, team, and clients
- Deep understanding of products to drive enhancements to unlock revenue and evolve solutions
- Bring a consultative enterprise sales mentality that will align around a customer-first and growth methodology
- Provide thought-leadership and mentorship to your team of sales executives, leveraging experience in vertical and industry
- Develop and maintain a strong understanding of key vertical market trends, customer opportunities, and internal opportunities
- Navigate key decision-makers and secure buy-in from internal and external stakeholders
- Foster sales culture and team values through scalable training, education, and empowerment
Qualifications
QualificationsMinimum Qualifications:
- 7+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams
- 3+ years of experience managing a team
Preferred Qualifications:
- Strong knowledge of apps or gaming marketing, sales strategies, product catalog, content management, and retail operations
- Expertise in media platforms and digital marketplaces
- Experience managing people of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success and to recruit and retain top talent
- A proven penchant for creative problem-solving and a proven track record of high-level negotiation and exceeding sales targets.
- Strong organizational and prioritization skills required, and a self-starter, navigator, and ability to thrive in ambiguity.
Additional Information
- Job category: Sales
- Salary: $135,000 – $213,715
- Posted: Aug 12, 2026