For EmployersCoach ConnectReviewsAbout FairygodbossCareers @ FairygodbossPrivacy PolicyTerms & Conditions
Fairygodboss
CommunityJobsAdviceEventsReviewsFor EmployersCoach Connect
Sign inGet StartedGet started
CommunityJobsAdviceEvents
TikTok

TikTok Shop UK - Seller Incubation Account Strategist (Third-party Associate)

Feb 3, 2026• London, United Kingdom

About us

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

★ 4.5 out of 5 · 6 reviews

  • Size: 10,000+ employees
  • Industry: Technology: Consumer Internet
View company profile ›

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end-covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy ie. Online matchmaking events, live webinars etc.
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success based on their industry growth path
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness

Qualifications

Minimum Qualifications
- Bachelor's Degree or above, 1+ year work experience in BD/Sales/Account management
- Strong strategic thinking, business acumen, and analytical skills-able to translate data into actionable growth plans
- Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
- Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end
- Strong proficiency in English, both written and verbal, is required.

Preferred Qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
- 1+ year work experience in BD/Sales/Account management, preferably in E-Commerce

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy

Responsibilities

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end-covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy ie. Online matchmaking events, live webinars etc.
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success based on their industry growth path
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or above, 1+ year work experience in BD/Sales/Account management
- Strong strategic thinking, business acumen, and analytical skills-able to translate data into actionable growth plans
- Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
- Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end
- Strong proficiency in English, both written and verbal, is required.

Preferred Qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
- 1+ year work experience in BD/Sales/Account management, preferably in E-Commerce

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy

Want more jobs like this?

Get jobs in London, United Kingdom delivered to your inbox when you sign up.

Additional Information

  • Job category: Sales
  • Posted: Feb 3, 2026
Apply on company site
Apply on company site

Similar Jobs

  • Car Sales - Sales ConsultantEnterprise MobilityMesa, AZ
  • Relationship Manager, II Business BankingPNC Financial Services GroupMonroeville, PA
  • Sales Account ManagerCargillManteca, CA
  • Manager, Specialist Sales, SMEMastercardHo Chi Minh City, Ho Chi Minh
  • Regional Account Manager, Medical Stop Loss (MSL) DistributionPrudential FinancialRemote
  • Brand Partnerships Manager (Apps) - Central EuropeTikTokWarsaw

Suggested Searches

  • TikTok Jobs
  • All Jobs

Search Additional Jobs

  • Remote-Friendly TikTok Shop UK - Seller Incubation Account Strategist (Third-party Associate) Jobs
  • London, United Kingdom Jobs
  • Sales Jobs
Fairygodboss

Fairygodboss

  • Community Guidelines
  • Submissions & Editorial Guidelines
  • Privacy Policy
  • Terms & Conditions
  • The Muse

Advice

  • Community
  • Articles
  • Podcasts
  • Research
  • Pregnancy Week by Week
  • Browse Discussions

Jobs

  • Browse All Jobs
  • Remote Jobs
  • Company Reviews
  • Best Companies for Women

Events

  • Events Calendar
  • Virtual Career Fairs

Employers

  • Partner with Us

© 2026 FGB Muse Group Inc.

© 2026 FGB Muse Group Inc. All rights reserved.

  • About
    • About Us
    • Community Partners
  • Careers
  • FAQs
    • Community Guidelines
    • Submissions & Editorial Guidelines
  • Privacy Policy
  • Terms & Conditions