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TikTok

TikTok Shop - Business Development Manager

New YorkOperations$121,600 – $208,800Posted Oct 1, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:
- Partner with Category leadership to identify and prioritize the highest-potential sellers to join TikTok Shop, and lead the business development process end to end
- Generate, curate, and continually advance a pipeline of qualified prospects based on opportunity size, readiness for platform, creators, and customers, and ability to execute content commerce, and deliver on BD goals to grow the category
- Deeply understand the TikTok category space and target brands, and conceptualize effective pitch materials and processes to deliver the right outcomes with brands
- Partner with internal cross-functional teams to help brands navigate onboarding & integration, and optimize the process so that your BD pipeline progresses at speed, and delivers growth for the sellers
- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding
- Collaborate and partner with internal cross-functional teams to coordinate resources and drive seller acquisition results

Qualifications

Minimum Qualifications:
- 3+ years of experience in business development, vendor acquisition, or sales for retailer, marketplace, or ecommerce platform
- Business development experience with CPG or Consumables brands
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the right BD outcomes
- Experience managing a scalable process to meet monthly and quarterly OKRs, and the analytical and problem-solving ability to improve the process to support business growth

Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 3+ years of experience in business development, vendor acquisition, or sales for retailer, marketplace, or ecommerce platform
- Business development experience with CPG or Consumables brands
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the right BD outcomes
- Experience managing a scalable process to meet monthly and quarterly OKRs, and the analytical and problem-solving ability to improve the process to support business growth

Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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