1,826 jobs for "Product Marketing"

Senior Product Marketing Manager, Brand Innovation

At TikTok - New York

Posted on Apr 14

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Product Marketing Manager - TikTok Local Services

At TikTok

Posted on Apr 7

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Global Agency Product Marketing Manager, TikTok Ads (San Jose)

At TikTok - San Jose

Posted on Apr 2

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Senior Machine Learning Engineer - Worldwide Product Marketing

At Apple - Cupertino

Posted on Oct 7

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Product Marketing Project Intern (Branding Ads, LATAM) - 2026 Start (BS)

At TikTok - Sao Paulo

Posted on Jan 28

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Product Marketing Manager, Performance Advertising (Travel)

At TikTok

Posted on Jan 22

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Product Marketing Manager, Gaming

At TikTok

Posted on Dec 22

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Pangle Product Marketing Project Intern (GMPT Pangle Product) - 2026 Start (BS/MS)

At TikTok

Posted on Nov 25

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Creative Product Marketing & Operations Manager - Monetization Product

At TikTok

Posted on Nov 17

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Go-To-Market Strategy, Senior Manager

At Equinix - Remote / Flexible

Posted on Nov 4

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Assistant Manager- CSD Sales

At Diageo - Guwahati

Posted on Nov 5

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Sales Manager - Chocolate Gourmet Business Development (Open to Remote)

At Cargill - Remote / Flexible

Posted on Nov 4

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Head of Personalization Intelligence

At Bank of America - New York · Newark

Posted on Nov 6

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Senior Director, Product Management | PGIM Real Estate ( Hybrid / Newark, NJ)

At Prudential Financial - Newark

Posted on Nov 7

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In-Region Product Design Engineer - ( Mechanical)

At Apple

Posted on Oct 19

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Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

At PNC Financial Services Group - Pittsburgh

Posted on Nov 3

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Director of Advertising Sales, Mastercard Commerce Media

At Mastercard - New York

Posted on Oct 22

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Associate, Investment Management

At BlackRock - New York

Posted on Nov 1

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Associate Director, Product Management - Alternative Distribution

At The Hartford - Hartford

Posted on Nov 5

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Product Owner - TDI Public Site

At TD Bank - Toronto · Saint John

Posted on Nov 6

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TikTok

Senior Product Marketing Manager, Brand Innovation

New York$121,600 – $208,800Posted Apr 14, 2026

Apply on company site View full job

Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for TikTok's flagship branding products, including solutions across the For You Feed, TopView, and TikTok Pulse. You'll work closely with cross-functional partners across Product, Sales, and Business Marketing to help bring new products and features to market, refine positioning, and drive adoption.

You will use your experience and marketing knowledge working with branding-based products to develop the strategy, align with senior product leadership around those plans, and bring together cross-functional stakeholders to execute on plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.

Responsibilities:
- Support the development and execution of go-to-market strategies across TikTok's branding solutions portfolio
- Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams
- Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction
- Develop sales enablement materials and programs that drive product adoption and revenue growth
- Collaborate with regional teams to adapt global strategies for local markets and ensure strong in-market execution
- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals

Qualifications

Minimum Qualifications:
- BA/BS degree or above.
- 3+ years of experience in product marketing, product management, or a related field.
- Understanding of branding and advertising solutions, including how different industries approach marketing and strong knowledge of sales and marketing processes.
- Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
- Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
- Experience working cross-functionally; experience in global or regional environments.

Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- Commercial mindset, with ability to connect marketing efforts to business impact.
- Proactive, curious, and fast learner with strong judgment and problem-solving skills.
- Experience in digital advertising or media preferred.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- BA/BS degree or above.
- 3+ years of experience in product marketing, product management, or a related field.
- Understanding of branding and advertising solutions, including how different industries approach marketing and strong knowledge of sales and marketing processes.
- Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
- Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
- Experience working cross-functionally; experience in global or regional environments.

Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- Commercial mindset, with ability to connect marketing efforts to business impact.
- Proactive, curious, and fast learner with strong judgment and problem-solving skills.
- Experience in digital advertising or media preferred.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

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