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TikTok

Senior Category Manager - TikTok Shop - Vietnam

Ho Chi Minh City, VietnamPosted Aug 6, 2025

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Why you should apply for a job to TikTok:

4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members. See all reviews ›

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role, you will be responsible for developing categories and the corresponding sub-categories by building a robust team, conducting prioritization of sub-categories, lead identification, lead generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:
- Map category and sub-categories landscape, and define priority on which segment to be developed in collaboration with the merchant and merchandise strategy team
- Define a go-to-market strategy for a category/sub-category
- Plan, execute, and maintain category performance (from acquisition to incubation and development)
- Build a robust team and manage a collaborative and goal-oriented team culture
- Work with the Key Account service team and external service vendors to develop key accounts, and work with the Seller Development and Growth team to build a clear roadmap to manage long-tail sellers
- Come up with initiatives to continuously improve the business edge

Qualifications

Minimum Qualifications:
- Minimum Bachelor's degree or above
- Solid experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- Good interpersonal skills, strong logical thinking, and analytical skills
- English proficiency

Preferred Qualifications:
- Collaborative and open to changes and challenges
- Well connected to big players within the industry

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Minimum Bachelor's degree or above
- Solid experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- Good interpersonal skills, strong logical thinking, and analytical skills
- English proficiency

Preferred Qualifications:
- Collaborative and open to changes and challenges
- Well connected to big players within the industry

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 10,000+ employees
Industry: Technology: Consumer Internet

View company profile